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Global Powerline Home Networking Update: Growing in Spite of the Economy
In-Stat/MDR, Dec 2008, Pages: 45


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Broadband powerline (BPL) networking, or powerline communications (PLC), offers a solution with some advantages over coax and twisted-pair, especially in homes and regions with few coax or phone jacks. But, high-speed powerline solutions are also increasingly being used over coax as well.
Worldwide equipment sales based on HomePlug and non-HomePlug broadband powerline approached 10 million in 2007. We still expect powerline to play a dominant role in the existing-wire networking arena on a worldwide scale.

With no new cabling needed, powerline networking is emerging as a winner in the residential networking race on a worldwide basis for multimedia home networking. Although broadband has gained most of the attention, the HomePlug Command & Control (HPCC) low-speed, narrowband powerline has emerged. Demand is rising for conservation and management of energy, becoming the overriding driver for smart grid applications. Utilities are evaluating the HomePlug specifications for a number of applications. Worldwide market acceptance is expected to be strong, especially in light of many regional mandates for energy savings.

This report provides guidance on market trends and expected progress, opportunities, segmentations, market sizing, and consumer survey results. Worldwide forecasts include unit segmentation by geographic region, product categories, technology/protocol, bandwidth, PHY/MAC chipset ASP, retail vs. service provider channel, and in-home networking vs. access/MDU/utility use.

HIGHLIGHTS

- Worldwide equipment shipments based on Home-Plug and non-HomePlug broadband powerline approached 10 million units in 2007.

- devolo AG again ranked number one in worldwide annual equipment market shares.

- Growth for broadband powerline networking equipment will surpass 50% in 2008.

- Management and conservation of energy has become the overriding driver for smart grid, utility powerline networking applications, and may be used for billing associated with charging electric cars.

- In the future, we expect some vendors to provide in-home ITU-T G.hn networking solutions offering backward compatibility with HomePlug or UPA, instead of just co-existence. However, G.hn does not cover access networking that is used for MDU and utility access applications.

Who Will be Interested in This Report?
- Telecom service providers, mainly in Europe, but also North America and Asia/Pacific. Second-tier company targets are cable and satellite service providers
- Semiconductor companies
- Primary equipment companies

Whose Needs Does This Report Address?
- Equipment, service providers, and semiconductor vendors that provide broadband home networking products and adapters to consumers
- Consumer electronics OEMs that are interested in embedding such technology into their products
- Telco, cable, and satellite service providers
- Financial community: Equipment market shares provided

What Questions Does This Report Answer?
- What is the size and growth rate of the broadband powerline networking market for in-home and access (access includes MDU deployments)?
- What is the size and growth rate of the broadband powerline market by bandwidth speed?
- What is the size and growth rate of the narrowband HomePlug (HPCC) market?
- What are the differences in market size and growth between sales channels: retail vs. service provider?
- What are the differences in market size between HomePlug & Non-HomePlug markets?
- What are the semiconductor price trends?
- What are the regional differences and market sizes?
- What are the applications and product segments that are driving growth?
- Who are the leading equipment suppliers?
- Who are the chip suppliers?
- What is the latest activity in standards?
- What are the competing technologies and market drivers?
- Can I see an equipment matrix summary showing technology and channels by company?


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