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Home Personal Computers in the United States 2008
Mintel, Dec 2008, Pages: 111
Personal computers are an essential platform for a nearly limitless range of digital content and applications, and play a central role in how U.S. consumers work, shop, entertain themselves and live. Some 80% of U.S. households own a notebook or desktop PC making this industry a significant sector of the U.S. economy.
This report reviews trends and opportunities for the PC industry in the following ways:
- The overall market size and segment growth, including leading industry players and competitive issues
- How innovations in technology and other developments continue to transform the competitive landscape
- Ways companies must tempt consumers to upgrade in order to drive sales
- What are the most effective ways suppliers can take chances in order to differentiate products and brands
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