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Web 2.0: Leveraging Second-Generation Web Technologies
Cutter Consortium, Nov 2008, Pages: 128
IT veterans learned a long time ago that while cutting-edge technology is glamorous, it's irrelevant unless it can contribute to strategic and/or tactical business objectives. So what's all the buzz about Web 2.0? And how can your organization harness its tools, technologies and concepts (including such things as blogs, wikis, and the 'Long Tail' concept) to create business value?
The new Cutter Consortium report Web 2.0: Leveraging Second-Generation Web Technologies takes an in-depth look at the coming of age of Web 2.0, distills current thinking on its essence and interpretation, and provides recommendations for identifying Web 2.0 business opportunities and threats at your organization.
This report will help you use Web 2.0 tools and technologies to:
- Differentiate your organization from your competitors
- Find new customers, retain existing customers, and provide your products and services at a higher profit margin
- Actively capture corporate memory, tacit knowledge, best practices, and relevant experiences throughout your organization
- Avoid having changing market conditions weaken your current strategic position
- Support the 'Long Tail' of customers who buy only a few items but who aggregate into substantial revenue
- Use corporate blogs as a marketing/sales tool
- Use lightweight Web services to attract small retail partners who can leverage your company's products and services
- Realize the long-sought vision of the 'network as platform'
You'll discover exciting new uses for technologies coming out of centers like W3C, and you'll gain a better understanding of the role of Web Services in the Web 2.0 mix. You'll learn why Nicholas Carr and John Dvorak believe the Web 2.0 concept is flawed, and you'll consider the true impact of Web 2.0 on your business strategy.
Table of Contents
Introduction: Creating Business Value with Web 2.0
Chapters:
- The Impact of Web 2.0 on Enterprise Strategy by David Rowe and Cassian Drew. Learn why Web 2.0 is an enterprise issue and get guidelines for integrating Web 2.0 tools and technologies with your business strategy.
- Driving Revenue Growth with Web 2.0 by Troy Angrignon. Gain a series of tactical applications of Web 2.0 that can be used now to create shareholder value for your company.
- Web 2.0 and Enterprise Business Intelligence by Langdon White. Help your company develop better business intelligence -- through Web services APIs (like the Google Maps mashup API), and Really Simple Syndication (RSS).
- Forming Product Communities in Web 2.0 by Bruce Taylor. Explore the mechanisms by which product communities form and how this process is affected by wikis, RSS, pervasive data indexing, tagging, and more.
- Identity, Trust, and Reputation 2.0 by Brian Pontarelli. Explore the issues of identity, trust and reputation, and discover what improvements need to be made before nontrivial interactions can take place on the Web.
- Web 2.0 and CRM: Harnessing the Power of Collective Business Intelligence by Leslie A. Jump and Vince Kellen. Learn how to marshal the energies and passions of customers via 'consumer-generated marketing'.
- Web 2.0 by Tom Welsh. Explore the proposition that Web 2.0 is a newer, better model than the original Web and dig into the tangled mess of technology associated with Web 2.0.
- Enterprise 2.0: Hip or Hype? by Curt Hall. Examine the philosophy underlying the concepts of Web 2.0 and Enterprise 2.0 and how companies seek to actively engage the greater involvement of their employees, partners, customers, etc., in their business operations.
- Web 2.0 -- Software as Services by John Berry. Discover five trends that support the acceleration of Software as a Service.
Order your copy of Web 2.0: Leveraging Second-Generation Web Technologies today!
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