|
|
 |
|
Viewing report
|
|
|
|
Consumer Use Of The Internet & Mobile Web 2009 - 2nd Edition
Richard K. Miller & Associates, Jan 2009, Pages: 220
1 INTERNET ACCESS & USAGE
1.1 Consumers Online
1.2 Broadband Access
1.3 Municipal Wireless Networks
1.4 Online Away From Home
1.5 Online Activities
1.6 Most Popular Websites
1.7 Privacy and Security Concerns
1.8 Non-subscribers
2 EXPENDITURE ASSESSMENT
2.1 Market Summary
2.2 Access and Mobile Data Services
2.3 E-commerce
2.4 Content
2.5 Advertising
3 INTERNET USER SEGMENTATION
3.1 Internet User Profile
3.2 Gender Focus
3.3 Ethnic Characteristics of Internet/Mobile Use
3.4 Families Online
3.5 Affluent Consumers Online
4 CITY-BY-CITY ASSESSMENT
4.1 Broadband Penetration
4.2 Internet Use
4.3 Heavy Internet Users
4.4 Most Accessed Online Media Destinations
5 ONLINE ADVERTISING
5.1 Online Advertising Spending
5.2 Digital Agencies
5.3 Advertisers
5.4 Local Online Advertising
5.5 Behavioral Targeting
5.6 Online Coupons
6 ONLINE COMMUNITIES
6.1 Overview
6.2 Online Interaction
6.3 Social Causes
7 WEB 2.0
7.1 Overview
7.2 Web 2.0 Activities
7.3 Web 2.0 Destinations
PART I: ONLINE ACTIVITIES
8 BLOGS
8.1 Overview
8.2 Most Popular Blogs
8.3 Demographics
8.4 Trends
8.5 Influence on Purchases
8.6 Advertising on Blogs
9 E-COMMERCE
9.1 Overview
9.2 Market Assessment
9.3 Key Players
9.4 Characteristics of Online Shopping
9.5 Online Transaction Preferences
10 E-MAIL & INSTANT MESSAGING
10.1 E-mail Use
10.2 Instant Messaging Use
10.3 Online Communications Among Young Internet Users
10.4 E-mail Marketing
10.5 Spam
11 PODCASTS
11.1 Overview
11.2 Demographics
11.3 Content
11.4 Advertising
12 SEARCH
12.1 Overview
12.2 Top Online Destinations
12.3 Niche Search Engines
12.4 Search Characteristics
12.5 Search Engine Marketing
12.6 Search Agencies
13 SOCIAL NETWORKS
13.1 Overview
13.2 Top Online Destinations
13.3 MySpace and Facebook
13.4 Niche Networks
13.5 Social Networks for Kids
13.6 Social Networks for Youths and Young Adults
13.7 Social Networks for Baby Boomers
13.8 Social Networks for the Affluent
13.9 Social Networks for Professionals
13.10 Advertising on Social Networks
14 USER-GENERATED CONTENT
14.1 Overview
14.2 User-generated Video
14.3 Internet Photo Sharing
14.4 User-Generated Ads
15 VIRTUAL WORLDS
15.1 Overview
15.2 Second Life
16 VOICE-OVER INTERNET PROTOCOL
16.1 Overview
16.2 VoIP Service Providers
16.3 Cable VoIP
16.4 VoIP Cellphones
17 WIDGETS
17.1 Overview
17.2 Widgets on Social Networks
17.3 Market Potential
PART II: ONLINE ENTERTAINMENT
18 DIGITAL MUSIC
18.1 Overview
18.2 Market Assessment
18.3 Online Distribution Models
19 INTERNET RADIO
19.1 Overview
19.2 Top Local Internet Radio Groups
19.3 Personalized Mobile Internet Radio
19.4 Online Radio Advertising
20 INTERNET TV
20.1 Overview
20.2 Market Assessment
20.3 Watching TV Online
20.4 Network, Cable, and TV Stations
20.5 Online TV Sites
20.6 Online TV Advertising
20.7 Internet Protocol Television
21 ONLINE VIDEO
21.1 Overview
21.2 Demographics
21.3 Top Online Destinations
21.4 Content
21.5 Online Video Ads
21.6 Viral Videos
PART III: ONLINE CONTENT
22 FINANCIAL
22.1 Finance and Investment Websites
22.2 Online Banking
22.3 Peer-to-peer Lending
23 HEALTHCARE
23.1 Medical- and Healthcare-related Websites
23.2 Online Health Search
23.3 Personal Health Records
23.4 Online Quality Reporting
23.5 Virtual Visits to the Doctor
24 LEISURE ACTIVITIES
24.1 Pursuing Hobbies Online
24.2 Sending Online Greeting Cards
24.3 Genealogy
24.4 Culinary Arts
25 ONLINE CLASSIFIED ADS
25.1 Overview
25.2 City-by-City Assessment
25.3 Automobile Sites
25.4 Employment Sites
25.5 Real Estate Sites
26 ONLINE DATING
26.1 Market Assessment
26.2 Online Dating Sites
26.3 Market Characteristics
27 ONLINE GAMBLING
27.1 Market Assessment
27.2 Internet Gambling Sites
27.3 Demographics of Online Gamblers
27.4 Legislation
28 ONLINE GAMING
28.1 Overview
28.2 Multiplayer Games
28.3 Casual Games
28.4 Female Online Gamers
28.5 Online Gaming Communities
29 ONLINE MAPPING
29.1 Map Websites
29.2 Online Cartography
29.3 Applications
30 ONLINE TRAVEL
30.1 Overview
30.2 Market Assessment
30.3 Travel Booking Websites
30.4 Travel Planning Online
31 NEWS
31.1 How Consumers Obtain The News
31.2 Online News Sources
31.3 Newspapers Online
31.4 Weather
31.5 Financial News
32 PEER REVIEWS
32.1 Overview
32.2 Social Shoppers
32.3 Restaurant Reviews
32.4 Travel Reviews
33 POLITICS
33.1 Presidential Campaign News and Activities
33.2 Getting Voter Attention
33.3 Election Information
33.4 Election Day News
34 REFERENCE WEBSITES
34.1 Overview
34.2 Problem Solving Online
34.3 Wikipedia
34.4 Question and Answer Websites
35 SPORTS ONLINE
35.1 Sports Websites
35.2 Market Assessment
35.3 Sports Website Visitor Demographics
35.4 Major League Sports Websites
35.5 Online Sports Video
35.6 Live Sports Online
35.7 Summer Olympics Online
PART IV: THE MOBILE WEB
36 MOBILE ACCESS
36.1 Wireless Access
36.2 Smartphones
36.3 Cellphone Use By Teenagers
36.4 Cellphone Use By Tweens
36.5 Cellphone Use By GenXers and Baby Boomers
37 TEXT MESSAGING
37.1 Overview
37.2 Demographics
37.3 City-by-City Assessment
37.4 Mobile Instant Messaging
38 MOBILE WEB APPLICATIONS
38.1 Mobile Data Services
38.2 Mobile Media & Entertainment
38.3 Mobile News
38.4 Mobile Social Networking
38.5 Mobile Commerce
38.6 Mobile Banking
39 MOBILE ADVERTISING
39.1 Market Assessment and Forecast
39.2 Response to Mobile Marketing
39.3 Incentives for Mobile Ads
39.4 Mobile Coupons
MARKET RESOURCES
Product samples
A sample for this product is available. Please Login/Register to download this sample.
Customers who bought this item also bought
Consumer Use Of The Internet & Mobile Web 2008
South Korea Online Overview
Hispanics Online: Young, Mobile and Bilingual
Mexico Online Overview
China: Online Overview
Japan Online Overview
2007 Global Internet – Volume 2 – Online Content and Services
France Online Overview
Online Social Networking
Canada Online: Users and Usage
Boomers Online: Attitude Is Everything
College Students Online: A Parallel Life on Social Networks
|
|
|
|
