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Web 3.0 Manifesto: How Semantic Technologies in Products and Services Will Drive Breakthroughs in Capability, User Experience, Performance and Life Cycle Value
Project 10X, Jan 2009, Pages: 32
If you’re looking to build the next “killer app”, but you hate the term “Web 3.0,” all we can say is get over it! This new special report reveals how semantic technologies drive product and service opportunities in the next stage of the internet. You can call it whatever you want. We map 70 semantic capabilities, grouped into 16 categories and four innovation perspectives. These are the value building blocks for winning business concepts and solutions.
Internet innovation has a direction. It is towards greater bandwidth, more intense social connectedness, smarter applications and devices, and pervasive adaptability. The broad sweep of internet evolution we call the semantic wave.
The semantic wave embraces four stages of internet growth. Web 1.0, was about connecting information and getting on the net. Web 2.0 is about connecting people — putting the “I” in user interface, and the “we” into webs of social participation. The next stage, Web 3.0, is starting now. It is about representing meanings, connecting knowledge, and putting these to work in ways that make our experience of internet more relevant, useful, and enjoyable. Web 4.0 will come later. It is about connecting intelligences in a ubiquitous web where both people and things reason and communicate together.
All product and service Innovation is about new configurations of value. Value is measured as the worth or desirability (positive or negative) of something, and of how well something conforms to its concept or intension.
Value innovation in Web 3.0 has four key perspectives: user experience, social computing, smart software and things, and semantic ecosystem. These perspectives are present in any new offering. They co-evolve. In Web 3.0, these four value innovation perspectives are unified through a shift from data, information, and procedure centric computing to new patterns of computing that are knowledge centric. Key measurable dimensions of worth include capability, performance, user experience, and life cycle value.
Semantic technologies will drive value in Web 3.0. This report discusses areas of opportunity, highlights key trends, and gives examples and definitions of terms. It maps 70 semantic capabilities, grouped into 16 categories, and 4 value perspectives. Individually and together in combinations, these semantic technology based capabilities provide value building blocks for winning products and services in the next stage of the internet.
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