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Conference & Exhibit Strategies in the Life Sciences: What’s Working Now
BioInformatics, LLC, Feb 2008, Pages: 135
Overview
Conference & Exhibit Strategies in the Life Sciences: What’s Working Now serves as a unique guide to effectively reaching life scientists through exhibits, sponsorships and other conference activities. This report will allow you to understand the perspective of 1,000 life scientists on what they look for in a scientific conference, what they like and dislike about exhibit booths and how they define the 'ideal conference.' Additionally, the perspective of dozens of vendors is presented, allowing you to assess current best practices in the market and benchmark your exhibit activities against other leading suppliers.
Knowing in advance what your customers expect and what motivates them to engage your brand’s representatives at meetings are key building blocks to the success of your event’s exhibiting strategy. By asking both your customers what entices them to engage vendors in exhibit halls and what these vendors need and expect during their exhibition will provide you with a roadmap for planning future, successful events. With this report, you will be better able to set expectations, plan, execute and measure your results. Conferences play an essential role in promoting communication among life scientists. The most important function of conferences—from a scientist’s perspective - is to provide a forum for presenting cutting-edge research. In addition, conferences offer scientists opportunities for identifying new research directions or approaches, networking with colleagues, collaborations and career advancement. Additionally, many vendors consider conferences to be valuable opportunities to interact with prospective and current customers in specific markets. Exhibiting at conferences continues to be a vital and indispensable part of most vendors marketing efforts.
Scientific conferences can be one of the most effective ways to get in front of a large number of customers and prospects. Conference & Exhibit Strategies in the Life Sciences: What’s Working Now is designed to address key questions vendors may have with regard to deciding which shows are best to attend and exhibit at, how to budget for shows, what booth elements appeal to visitors, and how to ensure the best return possible. It features the opinions of both scientists and vendors regarding scientific conferences and will enable marketing executives to better determine what role exhibiting should play in their marketing mix and how to maximize the promotional impact of their presence at scientific conferences.
Among the Key Findings Contained in This Report…
- The mean number of conferences scientists will attend in 2008 is 54% higher than in 2002.
- 61% of respondents indicate that they would be 'very interested' in attending a vendor’s technical training workshop if a product or technology was relevant to their research.
- Only 1% of the scientists claim that they do not visit exhibit halls.
- In the past 12 months, visits to exhibit halls have assisted in the purchases made by 76% of respondents.
- Unlike the items that were popular in 2002— t-shirts and bags—scientists, today, are more interested in USB flash drives and gift certificates/gift cards.
Goals of this report
Conference & Exhibit Strategies in the Life Sciences: What’s Working Now provides suppliers with the perspectives of both scientists and vendors. In 'The Scientist Perspective,' the beliefs and attitudes of over 1,000 life scientists are featured with respect to how they select and why they attend scientific conferences as well as their expectations for exhibit halls. This section also provides information intended to help vendors attract scientists to their exhibit booths and tips to increase their conference lead conversion. The report also features a best practices guide to life science conferences and exhibits based upon the perspectives of leading life science vendors. In 'The Vendor Perspective,' nearly 76 vendor representatives share their insights on how they select conferences to attend, exhibit and sponsor. This section also features insights into how vendors measure their conference ROI and follow-up on conference leads.
'The Scientist Perspective' will help you to…
- Assess Trends in Scientific Conferences
- Design the Ideal Scientific Conference
- Select the Right Scientific Conferences
- Understand Scientists’ Perceptions About Exhibit Halls
- Attract Scientists to Your Exhibit Booth
- Follow Up on Conference Leads
'The Vendor Perspective' will help you to…
- Allocate Conference Budgets
- Select Scientific Conferences
- Participate in Scientific Conferences
- Manage Conference Leads
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