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The Market for Web Radio 2008 - 2012
IDATE, Jan 2009, Pages: 75
Streaming, catch-up and smart radio
Online audio services are expected to achieve revenue of EUR2.1 billion in 2012 to account for 10% of the total audio services market. This study examines the various distribution modes, tools and technologies associated with Web radio.
It reviews the strategies pursued by key players and also the dynamics of audience and advertising growth in the market.
Key questions
- What will determine market growth between now and 2012?
- How will advertising revenue be affected by audience migration from broadcast radio to online audio services?
- How is radio listening being incorporated into the leading Web applications?
- What advanced features and functions complement radio (e.g., community-based websites, video offerings, etc.)?
- What strategies are players adopting: from content production to aggregation and radio program syndication, player control, in-stream advertising, etc.?
Methodology
The approach adopted by our team of consultants and analysts employs a combination of methods:
Field research and validation of field research data.
Conventional tools of industry and market analysis: segmentation, competitive analysis, strategic influences, modelling, evaluation and forecasting.
Expert analysis from specialists in the field and from their professional networks.
Specifically, our teams employed the following tools:
1/ A multidisciplinary team of full-time consultants specialized by business sector
We rely primarily on its internal consultants to produce its analyses and only rarely engages freelance analysts. This practice ensures that the team's work capitalizes on the skills and the shared knowledge, ideas, contacts, viewpoints and key data of each member.
Each report is created by a team of specialists under the direction of senior consultants who are recognized experts in their field.
2/ Primary and secondary research
Our reports and databases are developed based on primary data obtained from firsthand interviews with decision makers in the sector and secondary data assembled from public sources and external databases.
3/ An integrated information center equipped with numerous proprietary databases and analytical tools
Over the course of 30 years, we have developed proprietary work methods, data structures, and databases preserving the history of major developments in the sectors under study.
Companies: Our internal information service continually tracks developments in the leading telecom, Internet and media companies worldwide. Innovative and startup firms are tracked by practice experts.
Markets: Our databases are developed using rigorous methods to process major economic indicators for each group of markets (GNP, investment, exchange rates, demographics) and relate them to influential sectoral and national factors (such as CAPEX and national market dynamics).
Technologies: Our organization by practice gives it an efficient way of for tracking innovations. Our engineers ensure an in-depth understanding of product and service trends.
4/ Contents of published reports
Each report describes the structure of the market under study, the challenges facing the market, the driving forces (technologies, regulation, and applications), and the players involved. Special attention is given to the market assessments and forecasts, which are developed within the framework of a core scenario. Every report features a clear and concise presentation illustrated with tables and figures presenting data for key trends.
Our market studies are prepared based on the following process:
Analysis of information available from internal information bases and from feedback on studies completed in the recent past.
Based on a preliminary segmentation and assessment of the market, and using a validated interview guide, our analysts conduct interviews which allow them to validate their working hypotheses.
They then develop a model of the market, which allows them to identify and test various hypotheses bearing on how the market will evolve. These hypotheses are validated through a new round of interviews.
Finally, the report conclusions are debated within the team responsible for the project and with expert consultants from the various fields involved.
A review procedure built into the editorial process concludes production of the final version delivered to the client.
5/ Market assessment and forecasts
Our forecasts are based on:
Primary data gathering worldwide.
Market models which isolate key service consumption parameters and service pricing assumptions.
The results are analyzed systematically against estimates provided by market players.
The forecasts in this report cover:
The period 2007-2012.
Total consumption of broadcast radio, online audio services, and all broadcast radio and online audio services combined.
Advertising revenue per listening hour for broadcast radio and online audio services.
Advertising market for broadcast radio, for online audio services, and for all broadcast radio and online audio services combined.
Regional forecasts for the United States, Japan, Western Europe (with detailed results for France, Germany, Italy, Spain, and the United Kingdom), and Eastern Europe (with detailed results for Poland).
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