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The Australian Telemarketing Industry Report: Trends from 2004 to 2008
callcentres.net, Jan 2009
Telemarketing is....
'... a type of direct marketing activity whereby selling, promoting or appointment setting for services or products is conducted over the phone or internet channel. A sales or business development person or automated dialler offers prospective customers to purchase or uptake an offer'.
Despite often being the topic of criticism by the Australian media, with over 300 million telemarketing calls made in Australia a year and the contact centre industry generating AU$45billion in revenue, the telemarketing industry remains a critical and valuable sector and an essential practice for organisations wishing to acquire and retain customers.
The 'Australian Telemarketing Industry Report: Trends from 2004 to 2008', is a comprehensive report profiling the telemarketing industry and campaign practices in Australia. The report provides an in-depth snapshot of campaign specific data from the telemarketing industry, with particular focus on individual campaigns undertaken by telemarketing contact centres in Australia from 2004 to 2008.
The first part of the report contains comprehensive 2008 telemarketing industry benchmarking data, derived from callcentres.net’s flagship contact centre studies, callcentres.net Australian Contact Centre Industry Benchmarking Reports. Some comparative data on contact centre structure has been included for 2004, 2006 and 2007.
The second part of the report provides an in-depth snapshot of campaign specific data from the telemarketing industry, with particular focus on individual campaigns undertaken by telemarketing contact centres in Australia from 2004 to 2008. Only organisations who have conducted telemarketing or telesales campaigns from 2004 to 2008 were targeted for this research. In total, detailed case studies of 24 organisations were conducted for this study.
Who should purchase this report:
- CEOs
- Directors
- CFOs
- Business Development Managers
- Service Directors
- Sales Managers
- Telemarketers
- Telemarketing Campaign Managers
- Outsource providers
- Contact Centre Managers
- Operations Managers
- Consultants
- Suppliers to the industry
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