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UK Homewares Retailers 2009
Verdict Research Limited, Dec 2008, Pages: 352
2008 saw the homewares market suffer its lowest year-on-year growth since Verdict's records began in 1987. UK Homewares Retailers 2009 explores the dynamics, growth trends and drivers of the homewares market and why growth has stalled so violently. In addition the report profiles the leading operators and major casualties in the market.
Scope
- Market size, sales and growth rates for the homewares market overall and at category level and for nine sub segments.
- 10 year market share records with key operating and store portfolio statistics for all leading sector participants.
- Space allocation for leading players across 18 product categories.
- Mapping of key data integral to the performance of the market, including disposable income levels and housing transactions
Highlights
As a discretionary, non-essential purchase, homewares has been massively impacted as consumers have cut back spending, due to the economic deterioration. In 2008, we estimate that the UK homewares market was worth £11.4bn, a marginal increase of just 0.7% on 2007.
However, homewares has held up considerably better than larger product categories such as furniture. While homewares growth was poor it outperformed the 0.2% growth of the non-food market, suggesting that when many consumers updated their homes they switched from high value items like furniture to smaller homewares items, as a way of economising.
Replacement purchases and core essentials are replacing desire-led spend in driving the market. Spending is now more focused on core essentials, replacement purchases and value ranges rather than upgrades or additions, with items such as kitchen and cookware taking priority over products viewed as frivolous, such as ornamental accessories.
Reasons to Purchase
- UK Homewares Retailers 2009 is a comprehensive report, combining insightful analysis into the market downturn with robust statistical interpretation.
- This report analyses the prospects for over 25 of the leading players in the market, enabling performance benchmarking.
- A comprehensive outlook section is included listing the key issues likely to impact the homewares market through 2009 and beyond.
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