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Viewing report
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Mobile Entertainment Futures 2009-2013
Portio Research, Feb 2009, Pages: 191
Mobile entertainment services have come a long way since their introduction in the guise of mono-ring tones in the late nineties, with operators today delivering diverse and exciting services such as streaming audio and video, engrossing multi player games and mobile gambling across high speed networks on to advanced handsets.
In 2008, mobile entertainment services (including mobile music, mobile games and mobile video services) generated worldwide revenues of nearly USD 24 billion, and this figure is set to rise to a market value of USD 47.2 billion by end-2013. Mobile music continues to be the dominant component of the mobile entertainment services pie, however, within mobile music, ring tones – the pioneering first entertainment service - have gradually given way to advanced services, such as ring back tones, streaming audio and full-track downloads. Worldwide mobile music revenue stood at USD 11.7 billion at end-2008 and is forecast to hit USD 19.2 billion at end-2013.
Mobile games have also shown strong growth recently and will, in all probability, become as big as mobile music in the years to come. With a slew of different options, such as Java, BREW, SMS-based or Browser-based games, mobile gaming has evolved beyond recognition since Nokia launched “Snake” back in 1997. The value of the worldwide mobile gaming reached USD 5.5 billion by the end of 2008 and we predict it will grow to USD 9.8 billion by year-end 2013.
Mobile video services are expected to grow rapidly in the years to come. Detractors of mobile video have previously cited poor handset quality as one of the biggest reasons why these services are yet to take off. However, with the launch of more viewer-friendly handsets, such as the iPhone, mobile video services are expected to quickly gain popularity. We forecast that worldwide revenues from mobile video will nearly triple to reach USD 18.2 billion by end-2013, up from USD 6.7 billion at end-2008.
Other mobile entertainment services are also given coverage in this report. For the most part, paid-for mobile graphics are gradually disappearing from the scene, largely owing to the growth of handsets with camera and video capabilities, and the preference for user-generated content. Conversely, the mobile gambling market is projected to grow significantly in the near future, and will be a big business driver for MNOs; Europe alone is expected to generate USD 3.2 billion in annual revenue by end-2010.
Among other highlights, key features of this invaluable report include:
-Forecasts for worldwide and regional subscriber growth during 2006-2013
-Key drivers and inhibitors for mobile music
-Forecast growth of mobile music services such as ring tones, ring back tones and full-track downloads during 2006-2013 in terms of worldwide sales
-Country-level analysis for major mobile music markets including the US, UK, Japan, South Korea, India, China and Germany
-Vendor profiles for the mobile music, gaming and video markets
-Case studies of important mobile gaming markets worldwide
-Insights into the leading mobile video markets and the various standards used to deliver these services
Recent developments in mobile video services in Brazil, South Africa and UAE
Case studies on mobile graphics in major European markets and the US along with a UK mobile gambling case study. And much more!
This in-depth report identifies the next growth frontiers for mobile entertainment services and helps operators understand the nuances of different markets and tap future opportunities. Through this analysis we enable operators, content developers, aggregators and handset vendors to identify the key trends affecting the markets and services for the next five years.
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