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Poland Food and Drink Report Q1 2009
Business Monitor International, Feb 2009, Pages: 72
Poland Food Drink Report provides independent forecasts and competitive intelligence on Poland's food and drink industry.
In Business Environment Ratings for Q109, Poland continued to improve its position in the matrix for the 14 regional markets surveyed in Central and Eastern Europe (CEE), ranking third, compared with fourth and sixth in Q408 and Q308, respectively. To date, the country has weathered the economic storm well, with consumer demand remaining buoyant, although the full-year 2008 GDP growth figures are expected to be more modest than in the past. Still, Poland provides an attractive business environment, with foreign businesses largely permitted unrestricted ownership of Polish assets, low manufacturing costs and a skilled workforce, despite the fact that economic emigration has in recent months resulted in labour shortages in the food retail sector.
A number of opportunities in the Polish food and drink market are increasingly being recognized. According to the recently released results of a survey conducted by drinks consultancy firm Zenith International, Poland is one of the top five markets for bottlers and distributors of bottled water coolers, dispensers and pumps alongside Romania, Lithuania, Russia and the Czech Republic. The figures show that over 230,000 new water devices were installed across Eastern Europe, with new European Union (EU) members from CEE presently accounting for almost half of all new installations. Similarly, the leading vodka producer in Poland, Central European Distribution Corporation (CEDC), posted a 51% increase in Q308 revenues, indicating that the market is still buoyant, while Stock Spirits Group was reportedly interested in increasing its presence in CEE through acquisitions, as well as a possible investment in a production facility.
The confectionery sector was likewise positive, with local confectionery producer Mieszko and Swiss Confectionery Company Lindt & Sprungli registering robust Q308 performance in Poland. Mieszkos key strategy to launch innovative production technologies reportedly assisted the company to raise productivity and improve its average margin. Overall, Lindt & Sprungli identified its focus on premium chocolate as the key driver of the 'above-market-average' growth, with Poland in particular recording buoyant double-digit sales growth, against a background of rising consumption of premium products. Indeed, the findings released by the European Food Information Council (EUFIC) in November 2008 indicate the importance of quality and nutritional value of foodstuffs. According to the survey, some 18% of European shoppers regularly look for nutritional information on foodstuffs, especially that on yogurts, breakfast cereals and ready meals. Shoppers in Poland as well as in Germany, Sweden and Hungary mostly use the nutrition table scheme, with Polish and Hungarian shoppers also frequently using the ingredients table, given that information on food additives is similarly considered very important.
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