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Next Generation Smartphones Players, Opportunities & Forecasts 2008-2013
Juniper Research, Feb 2009, Pages: 200
Sales of mobile phones posted nominal growth of 5-6% during 2008, as the weakened global economy gave way to recession and consumers drastically curtailed spending on goods and services. Although many people still consider the mobile phone to be a necessity, rather than a luxury, it seems clear that few are willing to upgrade or replace their phone at this time.
This is best illustrated by the major manufacturers’ muted financial and shipment results for 2008, followed by dire warnings for negative growth in 2009. However, vendors are now looking at the high-end of the market to cushion the effects of the downturn and generate continued positive growth. Indeed, sales of high-cost, so-called ‘smartphones’ grew with a consistent vigour throughout 2008, according to statements by players such as Nokia, RIM, Sony Ericsson and Apple. Vendors and industry analysts alike are now convinced that, although the mobile device market will record negative growth overall in 2009, the downward shift will be cushioned by strong sales of smartphones. Why should this be?
This report provides the definitive analysis of the high-end mobile telephony (Smartphones) market. In an extensive forecasting suite, the report explains how the number of Smartphones shipped will change over a six year period to 2013, as well as what proportion of total mobile devices will be Smartphones.
Through in depth interviews with key executives from leading players in the market, this report also investigates major Smartphone market drivers, constraints and trends as well as considering the impact that the recession will have on Smartphones in comparison to the mid and low-end handsets markets.
A smartphone is a mobile telephone that offers advanced capabilities not otherwise found on a typical mobile phone. That said, as even low- and medium-end entry-level phones increasingly come with features associated with high-end devices, even this definition may be inadequate.
Generally, smartphones use a specific and open operating system, meaning that users can add applications, whereas non-smartphones typically support only embedded and unalterable applications.
Most smartphones support full-featured email capabilities with the functionality of a complete personal organiser. Other functionality might include user interfaces such as a keyboard or a touch screen, a built in camera, contact management, built-in navigation hardware and software, media software for playing music or viewing photos or videos, and Internet browsers. Consequently, smartphones increasingly resemble the laptop and desktop computers used in millions of homes and offices worldwide.
Perhaps it is this growing similarity between smartphones and the laptop and desktop personal computers found in millions of homes and offices worldwide that has allowed these devices to become as accepted and as widely used as they are. Many consumers view their fixed broadband service as an essential, and there is no reason why this view will not continue and cross over into the mobile sphere.
Key Questions answered by this report:
-How will Smartphone sales cushion the effect of the downturn on the handsets market?
-What proportion of mobile devices sold each year will be smartphones in the 2009-2013 period?
-How many smartphones are forecast to be sold (globally and by region) over the next five years?
-Who are the key players in the smartphone market and what are their views concerning the drivers and trends apparent today?
-What factors will determine how smartphones will evolve in the coming decade?
-How many smartphones have been sold/shipped in recent years?
-What underlying operating systems are used in smartphones and what proportion of devices use particular systems?
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