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Mobile Commerce: Prospects for Payments, Ticketing, Coupons and Banking 2008-2013
Juniper Research, Feb 2009, Pages: 170
This strategic report provides the most critical synopsis of the mobile commerce market to date, crucially considering the potential impact of the current and future economic downturn on each of the sub sectors up until 2013.
It considers three different scenarios; best case, median and worst case and provides global forecasts for gross transaction values for each the following sub sectors; Mobile Payments (including Digital and Physical Payments, Contactless NFC and Mobile Money Transfer), Mobile Ticketing, Mobile Coupons and Mobile Banking.
The report investigates a number of key market forces within the downturn, such as the impact of reduced business financing for companies innovating and developing technologies within the m-commerce marketplace.
Key questions this mobile commerce report answers:
- What are the prospects for the mobile commerce market in the global
- downturn?
- Which mobile commerce market segments will be most resistant to the downturn?
- Where is the mobile commerce market headed in the future?
- What are the top growth segments of the mobile commerce market?
- What are the applications and services strategies of leading mobile commerce players?
- What will be the forecast gross transaction value of the main mobile commerce market segments in 2013?
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