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Decision Matrix: Selecting an On-demand CRM vendor (Competitor Focus)
Datamonitor, Jan 2009, Pages: 44
Due to demand from enterprises looking to invest in on-demand CRM solutions, Datamonitor has developed the on-demand CRM Decision Matrix. The Decision Matrix provides a comprehensive and transparent view of vendor capabilities in the on-demand CRM market and presents advice on which vendors should be explored, considered and shortlisted.
Scope
- Provides an overview of the most important trends driving the competitive dynamics in the on-demand CRM market.
- Benchmarks on-demand CRM vendors in terms of their technology, user sentiment and market impact.
- Presents a detailed view of each vendors on-demand CRM offering and capabilities, as well as providing advice on the suitability of these offerings.
- Vendors covered include: Aplicor, Microsoft, NetSuite, Oracle, RightNow Technologies, Salesforce.com, SAP, SugarCRM, and Zoho.
Highlights of this title
Datamonitor identifies Customer Relationship Management (CRM) as a business methodology focusing on the interactions between a customer and an enterprise. On-demand CRM is defined as a web-based delivery model for CRM applications that allows multiple end-users to access the same instance of the application.
Competition is intensifying in on-demand CRM market. Relying on the traditional strengths of on-premise solutions is no longer a recipe for success. Market leaders will likely face greater competition across CRM functions in the future and would have to possess a wide portfolio that provides competitive features in a majority of the modules.
To succeed, on-demand CRM vendors will need to get further entrenched in the enterprise. Integration with other business applications will increasingly become a key priority. Social computing and collaborative user environments will soon become the norm, given the way vendors are incorporating collaborative elements in on-demand CRM.
Key reasons to purchase this title
- Gain detailed knowledge of on-demand CRM vendors strengths with regards to technology, user sentiment and market impact.
- On-demand CRM vendors can benchmark their own performance in various key criteria against their competitors.
- IT managers will gain valuable insight to improve their purchasing decisions.
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