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Retail E-Commerce Update
eMarketer, Dec 2008, Pages: 13
2008 was not a good year for e-commerce. Due to the economic crisis, eMarketer lowered its US retail e-commerce sales (excluding travel) estimate to $137 billion, up merely 7% over last year. It’s the first year of single-digit growth since the Department of Commerce (DoC) began tracking online sales in 1999.
The Retail E-Commerce Update report looks both forward and backward to track the trends affecting this important segment of the online economy.
After years of strong growth rates of 20% and higher, things are slowing down online. E-commerce sales are poised to increase at only a single-digit pace through 2012.
In fact, the impetus of further e-commerce growth will be increased spending by current online buyers. Some of the increase will be organic as many online buyers are naturally shifting a greater share of their purchases from stores to the Web in search of more convenience, broader product selection and cost savings.
Key questions the “Retail E-Commerce Update” report answers:
- What is the forecast for retail e-commerce sales through 2012?
- What forces are influencing the growth?
- What impact are teens having on online shopping?
- Which product categories generate the highest percentage of sales online?
- And many others
The Retail E-Commerce Update report aggregates the latest data from marketing and communications researchers with eMarketer analysis to provide the information you need to make smart, timely business decisions.
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