|
|
 |
|
Viewing report
|
|
|
|
UK Online Ad Spending
eMarketer, Dec 2008, Pages: 18
The UK Internet has been almost immune to budget cuts by advertisers and marketers. In 2008, it outpaced all other media channels in its rate of spending growth, and that pattern will continue. But 2009 will be a tough year, and even online advertising will take a hit.
The UK Online Ad Spending report looks at the factors that will impact, both positively and negatively, the future of Internet media in the UK as marketers tighten their belts.
Earlier this year, eMarketer estimated that spending on UK online advertising would reach £3.36 billion ($6.41 billion) in 2008—a rise of 27.1%.
Then the economic crisis hit.
Several factors—including sky-high levels of consumer debt and a housing market in near-collapse after years of wildly inflated values—tipped the UK into its worst recession in decades.
The problems have spread to the Internet. eMarketer now projects that online advertising spending growth will drop to just 7.2% in 2009, less than one-half the May 2008 estimate.
Key questions the “UK Online Ad Spending” report answers:
- What do recent estimates say about UK online advertising spending in 2007 and 2008?
- How does the economic downturn affect prospects for UK online ad spending in 2009?
- Which online advertising formats are most vulnerable to budget cutbacks?
- Will spending on Internet campaigns keep rising, when other media show flat or negative growth?
- And many others
The UK Online Ad Spending report aggregates the latest data from international marketing and communications researchers with eMarketer analysis to provide the information you need to make smart, timely business decisions.
Customers who bought this item also bought
Online Ad Spending in Western Europe
UK Online Advertising: Spending and Trends
Video Advertising Online: Spending and Pricing
Video Advertising Online: Spending and Audience
UK Online
Brazil Online
Main Street Goes Interactive: How Small Businesses are Spending Their Online Dollars
UK Online Advertising
Canada Online Advertising
Germany Online Advertising
France Online Advertising
Online Marketing Expenditures by US DMA (Designated Market Area) – 2009 Ad Spending Projections
|
|
|
|
