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Retail in Romania 2009 - Market Analysis and Development Forecasts for 2009-2011
PMR Ltd, Feb 2009, Pages: 123
Our latest report describes the retail market in Romania. In particular, grocery retail, DIY products, consumer electronics, clothing and footwear as well as cosmetics and toiletries. It shows the composition of the market, value of different modern and traditional formats, identifies main players and discusses market tendencies.
Retail in Romania 2009 offers information on the whole country, allowing thorough assessment of market prospects and competitor analysis. The report is created using our proprietary research methodology MarketInsight. It includes development forecasts from 2009-2011.
Key Points:
- Food products acco¬unt for roughly one quarter of all retail sales in Romania.
- The 15 largest groups active in retail accounted for an estimated 15% of Romania’s retail market in 2008, compared with 14% in 2007.
- Hypermarkets out¬paced supermarkets for the first time in 2008, accounting for an estimated 20.1% of all grocery sales.
- As in 2007, the leader in the con¬sumer electronics market in 2008 was Altex, which controlled almost one third of the market (29%).
- Discount stores led the way, boosting their aggregate sales by 46.4% in RON.
Profiles of retail chains contain information on:
- owner and its country of origin
- set up date/date of market entry to Romania
- headquarters in Romania
- 2008 storecount
- retail sales for 2008/2007
- average store area (m²) and assortment (number of SKUs)
- summary of company strategy and plans.
An essential read for:
- top managers, strategic planners and executives of companies considering entry or active in the Romanian market
- companies engaged in manufacturing for retail
- companies engaged in distributing and importing for retail
- anyone in the FMCG, DIY, consumer electronics, clothing and footwear and cosmetics markets.
This report is an invaluable resource for any company active in or considering entry to the Romanian retail market.
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