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Pizza in the United States 2009
Mintel, Jan 2009, Pages: 98
The pizza category is 'humming on all cylinders' with impressive sales gains bolstered by innovations across the board. This report not only gives insight into what developments have been most successful and why, but also how the industry can take it a step further and continue to capitalize on consumer and economic trends.
Topics discussed include:
-What, in the array of choices found behind today's frozen pizza door, are proving to be best sellers, and why
-How to target a new breed of pizza customers whose interest is potentially piqued
-What will entice restaurant patrons into staying home to get their pizza 'fix'
-How to move beyond the core consumers to truly provide something for everyone
-What surprise players are 'doing the right thing' and how to benefit from that success
-How to best address the 'elephant in the living room' issue of better-for-you pizza
-What the economic downturn means for the category and how to best appeal to financially strained shoppers
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