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PhoCusWright's Vacation Rental Marketplace: Poised for Change
PhoCusWright, Jan 2009
Large, complex, fragmented, long understudied and definitely underestimated, the U.S. vacation rental market is poised for change.
'Vacation rentals represent a more than $24 billion opportunity in the U.S. – that’s more than one fifth of all hotel room revenue and 8% of the total U.S. travel market. And vacation rental consumers are a market to covet. They’re well-off, well-educated, and they travel – a lot. Nine in 10 take at least four leisure trips a year.
The online segment is growing in both transactions and advertising, as some players large and small move quickly to tap this fast-growing opportunity. But not everyone is moving so fast. The majority of bookings are done the old-fashioned way, at a time when nearly $100 billion in leisure travel will be booked online in 2008. Many property managers and vacation homeowners have yet to leverage the emerging business models, technologies and services that are spurring change.
PhoCusWright’s Vacation Rental Marketplace: Poised for Change presents landmark research and analysis on this dynamic industry, including total and online market size and forecasts, and key trend and opportunity analysis for vacation rental managers, homeowners and distributors.
PhoCusWright’s Vacation Rental Marketplace: Poised for Change delivers important information to understand the “vacation rental guest” (who are they, what they want, how they behave and why), vacation homeowners, and property management companies. Leverage this critical information to adjust – or drive – your strategy to harness this growing opportunity.
The report contains:
Market Size
- Total Vacation Rental Market
- Supply: vacation rental units and available unit nights located in the U.S.
- Demand: nights occupied of those units
- Value: rental revenue generated from those units
- Size by region and vacation style (beach and ocean vs. mountain, ski, etc.)
- Online market size
- Forecasts through 2010
The size and dynamics of rental-by-owner and professionally managed vacation rentals
- Size and characteristics of each segment, including key challenges and opportunities facing both
Consumer Trends
- Demographics and travel profile of U.S. travelers (vacation rental guests)
- How many are there? How do they view vacation rentals?
- Key consumer drivers and barriers to consumer adoption
- How do they shop and book vacation rentals?
Technology Trends
- Key technology barriers and opportunities
Online market analysis, featuring Web analytics from Compete Inc.
- Unique visitor traffic
- Shopping, conversion and referral dynamics
Summation and Recommendations
- The key factors driving and inhibiting opportunity in the vacation rental market
- Key recommendations for companies competing in the space
Purchase Vacation Rental Marketplace: Poised for Change today to help your company move forward in this growing (and largely untapped) market.
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