In 2009, the restaurant industry will face steep challenges, the result of an economic downturn that has reduced guest traffic at almost every restaurant segment in 2008, leaving the industry reeling. This is why this report is a must read for industry participants, as it provides needed insight into the following:
- How restaurants can spin value on the menu via a variety of means and as applied to a range of restaurant segments
- The degree of trading out of restaurants and trading down to cheaper restaurants
- How food away from home can be spun competitively against food at home
- Which longer-term consumers trends have positive momentum and why are they important to he market?
- To which kinds of purchase incentives would consumers likely to gravitate?
- Which mainstream trends are poised for additional growth?
- Which emerging trends are poised for takeoff?
- What are the most relevant dining out rationales and how can they be leveraged?
- Which are the most important restaurant qualities to consumers and how can they be leveraged?
- What food qualities to consumers identify at their 'favorite restaurant'?
