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The 2009 Restaurant, Food & Beverage Market Research Handbook
Richard K. Miller & Associates, March 2009, Pages: 323
With a thorough and in-depth analysis of the $565 billion restaurant and foodservice industry, this handbook provides consumer spending data, market forecasts, trends assessments for all segments, and more. The trends assessments include discussions of consumer behavioral trends, menu trends, daypart analysis (including snacks and late-night), and takeout.
This is our 10th annual assessment of the restaurant business and the handbook has become the #1 best-selling publication of its type.
The handbook provides comprehensive demographic data for all dayparts at full-service and quick-service restaurants as well as an analysis restaurant spending in each state and dining statistics for 85 metro areas.
The impact of the current economic downturn on the restaurant industry is a central theme in the 2009 edition of this annual market research publication. The handbook assesses shifts in consumer spending, discusses restaurant strategies to maintain sales growth, and identifies specific market opportunities brought on by changing consumer behaviors.
Over 1,400 website links are included in the handbook to guide you to additional resources
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