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Decision Science & Customer Analytics
Hypatia Research, LLC, Nov 2008, Pages: 30
Information is the currency that companies have used for competitive advantage in business since the earliest beginnings of barter negotiations and commercial commerce. Success in barter commerce often depended on knowledge of sources of food, labor or materials that could be exchanged. In today’s highly competitive global economy, knowledge of consumer and business behavior, socio-economic, lifestyle and/or demographic information, can be transformed through information analysis[1] [Known as Decision Analytics, Marketing Science or Customer Analytics in North America] into actionable insight. It is this insight that provides key decision-making support to companies that seek to enhance profitability and/or gain a competitive business advantage.
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