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Asia-Pacific Telecom Insider / Vol. 1, No 2, Edition 2 - Emerging Mobile Markets of Central Asia: The Game Is On
Pyramid Research, Inc., March 2009, Pages: 14


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We believe that due to the sheer size of their population, the Central Asian markets offer an outstanding organic mobile growth opportunity: Over the next five years, we project that mobile subscriptions in the region will grow at a 13% CAGR, resulting in 27m new subscriptions. And although personal income is forecast to increase very slowly in most of these countries, total mobile services revenue will grow at an 8% CAGR in US dollar terms — reaching US$4.6bn in 2013 — thanks to the massive increase in subscriptions.

This Telecom Insider examines the Central Asian mobile markets’ growth potential in light of the current economic environment, competitive situation, regulations and adoption of new technologies. The report looks in detail at each of five mobile markets: Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan and Uzbekistan

Central Asia's emerging markets will continue flocking to mobile telecom services over the next five years, with subscriber bases growing about 13 percent per year and revenues growing by 8 percent annually through 2013, according to this latest report.

Emerging Mobile Markets of Central Asia: The Game Is On examines the growth potential for mobile services in Central Asia in light of the current economic environment, competitive situation, regulations, and adoption of new technologies. This 14-page report analyzes five key Central Asian mobile markets: Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan, and Uzbekistan.

Central Asia's large population, its almost non-existent fixed telecommunications, and its comparatively low mobile penetration all point to considerable growth potential for mobile operators in the region, notes Bakhyt Weeks, analyst at Pyramid Research and author of the report. 'We expect more than 26.5 million new subscriptions to be added in these markets between 2008 and 2013 – a 13 percent CAGR. This is roughly equal to, and potentially even higher than, the total net additions in the Central and Eastern European region during the same period,' she says.

Revenue growth will lag subscriber growth as operators add more lower-income users, Weeks says. 'However, in spite of the relatively low levels of personal income, total mobile services revenue will grow at an 8 percent CAGR in U.S. dollar terms, reaching US$4.6 billion in 2013, thanks to the massive increase in subscriptions,' she adds.

Central Asia's potential as a growth area for mobile services has attracted large multinational operators such as MTS, VimpelCom, and TeliaSonera. 'These operators have brought international experience, new services, lower prices, and technological innovation, and have in many cases introduced telecom services to previously untouched areas,' says Weeks. 'MegaFon and Tele2 are also eager to get a piece of this growing market, and this may drive even faster growth,' she says.

Emerging Mobile Markets of Central Asia: The Game Is On is part of our Asia Pacific Telecom Insider Report Series. Published monthly for each of the world's most dynamic regions, Telecom Insiders are packed with trend analysis, industry best practices, market sizing and forecasting, competitor analysis, and case studies, providing you information you can leverage to make better business decisions.

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