Local economic growth has encouraged TV and DVD ownership shifting consumers from DVD rental to purchase. Screen Digest has conducted extensive research in the territory, obtaining comprehensive feedback from local sources and studios contacts.
This enabled us to not only refine our existing DVD data but also to extend our detailed bottom-up forecasting model to include Brazil and generate forecasts for Blu-ray Disc.
This report combines Video Intelligence data and analyst commentary to examine trends in hardware, software, distribution and the retail environment for all formats.
Highlights:
- Brazil has the third largest number of DVD households in the world, but ranks 12 for legitimate DVD spending
- There is wide-scale piracy but legitimate DVD retail is on the rise
- Growth in retail spend is not full offsetting rental market decline
- Independent and local product accounts for 45% of legitimate DVD volume sales in Brazil
