Local economic growth and a combination of studio initiatives have encouraged strong growth in the Russian video business. Screen Digest has conducted extensive research in the territory, obtaining comprehensive feedback from local representatives of all six major studios or their licensees and gaining invaluable insights into a market that is notoriously difficult to quantify.
This enabled us to not only refine our existing DVD data but also to extend our detailed bottom-up forecasting model to include Russia and generate forecasts for Blu-ray Disc.
This report combines Video Intelligence data and analyst commentary to examine trends in hardware, software, distribution and the retail environment for all formats.
Highlights:
- Russia boasts 28m DVD households, giving it the largest installed based in Europe and the fourth largest worldwide
- The legitimate DVD retail tie ratio has more than trebled in the last six years to 2.6 in 2008
- Independent and local product accounts for 50%- 60% of DVD volume sales in Russia
- Sony and Warner are releasing titles on Blu-ray Disc but most Blu-ray product in Russia is imported
