This comprehensive annual almanac gives you a subject-by-subject overview of women's attitudes, behavior and consumer preferences.
You'll discover concise summaries and topline findings of major research studies; articles detailing how different industry sectors target women; and gain essential insight into today's dynamic and lucrative women's marketplace.
From advertising to automotive … demographics to entertainment/media … family to finance … home to human behavior … shopping to sports, you get 21 detailed chapters drawn from literally hundreds of vetted sources.
All About Women Consumers gives you a complete overview of women's lives, helping you understand what motivates them, what frustrates them and what their needs are. With AAWC you will discover how to:
- Attract more women to your products, services and programs;
- Improve the way you allocate your marketing resources; and
- Telegraph your message in a style relevant to today's woman!
