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Benchmarks in Health & Wellness Incentives: Utilization and Effectiveness Data to Drive Health Promotion, Compliance and ROI
Healthcare Intelligence Network, March 2009, Pages: 30
In an economic climate where individuals delay medical care to often disastrous and costly outcomes, a prudent investment in incentives to reward participation in health improvement activities can generate desired changes in health behavior and associated costs. For maximum returns, incentives must be carefully matched to the health improvement activity and the desired behaviors. Benchmarks in Health & Wellness Incentives: Utilization and Effectiveness Data to Drive Health Promotion, Compliance and ROI is the one-of-a-kind resource healthcare payors and purchasers can use to compare their incentives programs to others in the marketplace and defend their incentive programs to budget-conscious C-suites.
This exclusive 30-page report analyzes the responses of more than 200 organizations to HIN's 2009 Health and Wellness Incentives Utilization Survey, presenting the data in easy-to-follow graphs and tables. Learn why in spite of a faltering economy - and in many cases because of it - companies are so encouraged by their results that they have no plans to cut and in many cases will increase incentives to encourage participation in health promotion efforts. These trends, as well as advice and case studies in incentives use, are documented in Benchmarks in Health & Wellness Incentives: Utilization and Effectiveness Data to Drive Health Promotion, Compliance and ROI.
Whether your organization is in the early stages of program design, hoping to revive flagging participation or looking to reward long-term or repeat participation in health-enhancing activities, the key to success is access to reliable utilization and performance data on incentives trends. Benchmarks in Health & Wellness Incentives: Utilization and Effectiveness Data to Drive Health Promotion, Compliance and ROI will help organizations craft an incentives strategy that will jump-start participation and motivation in health assessment, health coaching or worksite wellness programs.
This industry snapshot is enhanced by recommendations and advice from 25 thought leaders in health and wellness promotion, including two researchers in health promotion and behavior change from Stanford University, the birthplace of the Stanford Health and Lifestyle Assessment (SHALA). Four case studies of successful health incentives programs - including the Mayo Clinic Rewards Point Program for long-term and repeat participation - round out this resource.
Get answers to the most common questions surrounding incentives use - from the best kinds of incentives to offer to strategies for measuring their effectiveness to the legal, confidentiality and tax issues you need to consider before rewarding your population for health and wellness activities.
Data highlights include:
- Sector-specific analysis of incentives use in health and wellness programs;
- Top three incentives for generating the highest participation and engagement levels;
- The number one health improvement activity incented by 80 percent of survey respondents;
- Ideas for incentives that reward repeat or long-term participation and the programs that warrant them;
- The surprising impact of the economy on incentives use and why many companies are increasing rather than decreasing incentives during the economic downturn;
- Program features and delivery methods;
- Trends in incentives for employees, spouses and dependents;
- Optimal methods for educating populations about incentive programs, including the increasing use of Web 2.0 and social networking tools;
- The impact of incentives on healthcare costs, health utilization, comorbidity, risk factor reduction, employee productivity and presenteeism;
Benefit from thought leaders' advice and recommendations on:
- Essentials of incentive and reward program design;
- The five key types of incentives and pairing the most effective rewards with the target population;
- Health improvement programs and activities suitable for incentives use;
- Recommended value and frequency of incentive awards;
- Strategies and incentives to motivate participants in an economic downturn;
- Rewards for long-term and repeat participation;
- A can't-miss communications strategy that supports the incentive program;
- Tax laws and HIPAA considerations that could influence offering of incentives; and
- Suggested formulas for measuring ROI and program effectiveness.
Health improvement programs large and small - and those still on the drawing boards - will benefit from the utilization and effectiveness benchmarks suggested by these health and wellness veterans from business, healthcare and academia:
- Wesley Alles, Ph.D., director of the Stanford University Prevention Research Center;
- William B. Baun, manager of human resources and wellness at The University of Texas M.D. Anderson Cancer Center;
- Eric Berman, M.D., medical director and chairman of health policy, Horizon BCBS of NJ;
- Ted R. Borgstadt, co-founder and CEO of TrestleTree, Inc.;
- Dr. Susan Butterworth, associate professor and director of health management services at Oregon Health & Science University;
- Michael Casey, senior director of population health products and services for Mayo Clinic Health Management Resources;
- David Chenoweth, president, Chenoweth & Associates Inc.;
- Richard Citrin, vice president of EAP solutions at UPMC Health Plan;
- Jennifer Hidding, former director of interactive health management of consumer solutions at OptumHealth;
- Tami Collin, principal with the National Health and Productivity Management specialty practice at Mercer Human Resource Consulting;
- Margaret Frucci, human resource manager, Ocean Medical Center, part of Meridian Health System;
- Aaron Hardy, wellness coordinator for the Washoe County School District;
- Terri Kachadurian, manager, worksite H=health promotion, Health Alliance Plan;
- Rebecca Kelly, corporate wellness coordinator for American Cast Iron Pipe Company (ACIPCO) in Birmingham, Ala.;
- Gregg Lehman, HealthFitness president and CEO;
- Yann Meunier, M.D., health improvement manager, Stanford School of Medicine Health Improvement Program
- Michael Montijo, M.D., M.P.H., F.A.C.P., senior vice president, government relations at American Healthways;
- Roger Reed, chief consumer engagement architect, Gordian Health Solutions;
- Dr. Dennis Richling, medical director and vice president for CorSolutions, a Matria Company;
- Anna Silberman, vice president of Preventive Health Services, Highmark Blue Cross Blue Shield;
- Scott Smith, M.D., vice president and chief medical officer, First Health;
- Gary Smithson, M.D., M.B.A., WorldDoc;
- Sean Sullivan, president and CEO, Institute for Health and Productivity Management;
- Michael Thompson, principal with PriceWaterHouseCoopers
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