With over $88 billion in revenues in 2000, IBM is a clear leader across multiple segments of the technology spectrum. IBM''s primary lines of business include: Hardware, Global Services, Software and Global Financing. The company''s core strategy is to provide the fundamental technological infrastructure that supports the business applications of an enterprise. Within financial services, IBM is positioning itself as the central IT hub of the organization that can provide a fluid link to a catalogue of best-of-breed Independent Software Vendors (ISVs). IBM''s competes with three distinct sets of companies within hardware, software and professional services.