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Beyond the Midmarket - SAP Bets the Future on BusinessByDesign
MGI Research, Sep 2007, Pages: 7
On 19th September 2007, SAP AG unveiled Business ByDesign ('BBD'), its long-awaited 'on-demand', software-as-a-service (“SaaS”), entry in the enterprise application market. The initial description of BBD sets it apart from most other competing offerings - both proprietary and open-source, and our initial reference checks confirm this.
This note analyzes the market and competitive impact of BBD, highlighting the potential of the offering, and also the probability that BBD will fall far short of its lofty goals.
Key comparisons are drawn with Oracle, Salesforce.com, Netsuite, Infor, Microsoft, Epicor, IFS and other legacy ERP and SaaS offerings.
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