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European Markets for Above the Neck PPE
Frost & Sullivan, Dec 2008, Pages: 104
This research covers the Western European above-the-neck PPE market, this includes head protection, eye and face protection as well as hearing protection. This research focuses on the current and future market metrics, trends, competitive landscape and strategic growth opportunities in the above-the-neck PPE market.
Producers to Innovate for Bigger Market Share in the European Market for Above the Neck PPE
In the highly competitive west European above the neck personal protection equipment (PPE) market, producers vie for a bigger market share in a slow growing industry. Innovation is the answer to sustaining in this market, failing which consumers will opt for inexpensive private label products offered by distributors. 'A main market driver is the end-user affinity for comfort and style, both of which encourage the wearer to actually use the protective wear,' notes the analyst of this research. 'Product development focused on improving these factors, combined with the provision of higher levels of protection, are critical for success in this market.'
Although providing innovative products is essential for growth, it needs to be done with cost implications in mind. Producers in the above-the-neck PPE market are constantly receiving feedback from customers about their desire to see the launch of new products. This attitude is especially prevalent at large events such as the main industry trade shows.
'However, when it comes to actual buying, most customers will choose products that they are familiar with and trust,' adds the analyst. 'This gap between what the customers want and what they will actually pay for, is an issue for manufacturers involved in product development strategies.' This trend is exacerbated by the fact that most end users will ultimately buy from a distributor. Producers invest a lot of time and effort into developing products with the best comfort and ergonomics to attract customers at trade shows. However, when interested customers approach their regular distributor, the distributors can claim that they can supply a similar product from their regular stock at a lower cost. Not surprisingly, in many cases, the customers will opt for this ‘better’ offer. Increasing brand awareness and educating end users on product benefits will therefore, be vital to ensure growth in this market.
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