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Microsoft Weighs in on SaaS CRM
Ovum, Jan 2009, Pages: 12


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Microsoft staked a larger claim in the customer relationship management (CRM) market early in 2008 with the launch of Dynamics CRM 4.0. The new version added a number of features, including multi-tenant capability and tighter integration with Outlook.

Scope:
Our research reports span the global software and IT services domain covering: strategic issues, technology and services, companies and markets.Ovums research has, for over 20 years been focused at the junction of the technical and commercial domains. Our strategic issues agenda addresses the major disruptions that are affecting both the software and IT services suppliers, and their customers that they serve

Highlights:
- Ensuring that technology investments drive competitive advantage, and that technology spend is not all absorbed by routine and non-differentiating technology, is more important than ever.
- Developing repeatable assets, new approaches to service innovation and moving into adjacent segments are all being tried - as are many other approaches. What is clear is that selecting the right markets to focus on is more important than ever.

Reasons to Purchase:
Ovum research will help you understand how new trends will affect the overall structure of the market. Our research reports assess the major players are in a market category. We reveal how suppliers should improve their products and services positioning. For more information about how this specific research report can help your business please contact us.


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