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Hotels & Resorts 2009
Richard K. Miller & Associates, April 2009, Pages: 226
First published in 1998, this annual market research handbook provides the most comprehensive hotel industry market data available from any reference. Combining current market statistics with trend analysis and marketing strategies, this handbook is a comprehensive and reliable reference for strategic planning and market development. Presented in a reader-friendly format, Hotels & Resorts 2009 includes discussions of current industry issues, market data from recognized industry analysts, and over 400 website links to additional resources.
The scope of the handbook spans the entire lodging industry, from resorts to bed & breakfast accommodations, from casino hotels to timeshare. The handbook profiles leisure guests and business travelers, and assesses their hotel preferences. Hotels & Resorts 2009 also provides discussions of green and sustainable lodging, marketing, guest satisfaction, food & beverage, trends in reservations and check-in/check-out, special guest packages, and guest amenities.
The handbook also sources data from AAA, the American Hotel & Lodging Association, Conde Nast Traveler, D.K. Shifflet & Associates, Hotel Business, Hotel & Motel Management, J.D. Power and Associates, Lodging Econometrics, Lodging Hospitality, Market Metrix, Mobile Travel Guide, PKF Hospitality Research, PricewaterhouseCoopers, Smith Travel Research, The Highland Group, the Travel Industry Association, Travel + Leisure, the U.S. Department of Commerce, and Ypartnership.
Data from these sources include historical and year-end 2008, market statistics for each lodging segment and property type, an assessment for each of the top 25 metropolitan markets. profiles of hotel companies and brands, investment analyses, assessments of construction and the development pipeline, surveys on guest satisfaction, and lists of award-winning hotels.
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