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Mobile Broadband Computing Services - Complement or Substitute for Fixed Broadband?
Pyramid Research, Inc., March 2009, Pages: 113
Since the late 1990s, mobile operators — encouraged by the uptake of SMS and driven to recoup 3G investments — have looked past traditional voice-centric business models and rolled out mobile data services such as ringtones, information services, Web browsing on handsets and mobile Internet access via data cards. Especially in the past year or two, mobile broadband has become a more attractive opportunity for service providers, with growing demand for ubiquitous broadband connectivity as well as improvements in mobile network technologies, network footprints and mobile devices. Mobile broadband is also fast becoming a necessity to remain competitive: Fixed multi-product offers built around broadband services have gained significant traction in recent years, and the inclusion of mobile services is the next frontier for bundling, and will ultimately be required for service blending.
Mobile Broadband Computing Services: Complement or Substitute for Fixed Broadband examines mobile broadband services enabled by 3G and WiMAX networks on a global, regional and market-by-market basis. Focusing on service plans offered for computing devices (mainly netbooks, laptops and MIDs), the report assesses the positioning of mobile broadband computing relative to fixed broadband alternatives. Our tested framework promises to help identify the most efficient strategy for building revenue and sustaining market share in both competitive developed markets and low-income emerging environments. Built around extensive case studies, our analysis uncovers mobile and integrated operators’ broadband strategies, their operational and financial performance, and how best to position mobile broadband computing services. We also provide a five-year outlook on mobile broadband computing trends, including subscriber numbers, penetration levels and revenue expectations on a market, regional and global basis. Despite the economic downturn, we expect the market for mobile broadband access from computing devices to deliver robust growth for years to come and for mobile broadband access to emerge as a viable substitute for fixed broadband access in many countries worldwide.
Case studies:
AT&T (US)
Clearwire (US)
Maxis (Malaysia)
Telefónica 02 (Czech Republic)
Vivo (Brazil)
Vodacom (South Africa)
Key questions answered
- What is the addressable market for mobile broadband computing services? How does it differ in developed and emerging markets?
- How can operators differentiate mobile broadband computing services from fixed broadband Internet access?
- What factors should be considered when building mobile broadband strategies in emerging and developed market environments?
- How do mobile broadband computing strategies in emerging and developed markets compare?
- How big is the opportunity for mobile broadband computing, and how does it compare with fixed broadband?
Target audience
Operators
This report allows you to identify successful strategies for positioning, pricing and promoting your mobile broadband based offerings, to quantify market demand for mobile broadband based services through 2014 and to benchmark performance against other players in emerging and developed markets.
Equipment and application providers
This report helps you evaluate business opportunities in the mobile broadband space across the world. Use operator best practices and benchmarks to successfully position your infrastructure, devices, and services as well as to enhance your value proposition.
Financial services, investment firms
This report provides a thorough understanding of where mobile broadband operators fit into the overall market for communication services. We provide current and projected adoption rates and revenue figures that will support operator, market, and regional level assessments of profit making opportunities on the billion dollar scale. Use this analysis to understand who is best positioned to succeed and to assess upcoming opportunities in the mobile broadband market.
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