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Bakery and Cereals in Western Europe to 2012
Datamonitor, Feb 2009, Pages: 120
This databook is a detailed information resource covering all the key data points on Bakery and cereals in Western Europe. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012 for 17 countries covered within the Western Europe region.
Scope
- Contains information on 6 categories: Bread & rolls, Breakfast cereals, Cakes & pastries, Cookies (sweet biscuits), Crackers and Morning goods
- Provides market value, volume, expenditure and consumption data by market, category and segment
Highlights of this title
The Western Europe Bakery and cereals market covering 17 countries, increased between 2002-2007, growing at an average annual rate of 1.5%.
The leading company in the market in 2007 was Barilla Holding Società per Azioni. The second-largest player was Kellogg Company with Groupe Danone in third place.
Key reasons to purchase this title
- Discover the major quantitative trends affecting the Bakery and cereals markets
- Understand consumers consumption and expenditure patterns for the 17 countries covered
- Understand the future direction of the market with reliable historical data and full five year forecasting
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