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Business Cards in Europe
Datamonitor, Feb 2009, Pages: 30
As the consumer payment card markets in Europe reach maturity, issuers must look toward new segments in order to maintain growth. The business card market is one such segment: potential volumes are high and penetration remains low. This report examines the current and future size of this market and identifies the key strategies needed to take advantage of this opportunity.
Scope
- The report provides data and analysis on the business card markets in France, Germany, Italy, Spain, and the UK
- Market data for the business card segment and total commercial card market covers the period 2003-2012f and is segmented to the card scheme level
- Data for the business population in each country provides insight into the size of the addressable market for issuers to target
- Analysis of current products and strategies highlights the factors that issuers and schemes must consider if they are to succeed in this segment
Highlights of this title
The business climate has proved challenging in H2 2008 and the outlook for 2009 looks even more challenging still as the European economies enter recession. However, the business card market holds huge potential for issuers and schemes due to the high volume of paper-based transactions.
The small business sector, which represents around 9899% of all businesses, is an important driver of economic growth and its development is supported by government. With low penetration of cards, there is a large untapped market, which offers the potential to boost the card portfolios and profitability of issuers.
Despite some differentiation, there is a high degree of symmetry between consumer and business card products. In order to drive sustainable growth in this segment, much more needs to be done to market business cards and create products that add value to business clients.
Key reasons to purchase this title
- Understand the scale of the opportunity for issuers and schemes in the business card sector, both now and up to 2012
- Gain insight into the key trends and drivers in this segment, from the issuer and business perspective
- Learn which product strategies are successful in this market at the moment, and which approaches will generate growth in the future
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