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UK Personal General Insurance 2008
Datamonitor, Feb 2009, Pages: 116
The report analyzes the performance of the personal general insurance sector, providing data on market sizes and profitability for individual accident and health, private motor, personal pecuniary loss and household insurance. Competitor strategies and performance are also analyzed. Finally, the report provides GWP forecasts for the main personal general insurance lines until 2013.
Scope
- Information on premium income and underwriting profitability for the main personal insurance lines
- Insight into insurance advertising strategies of the top 10 personal insurance advertisers
- Analysis of key competitors performance and competitive strategies
- Develop your future business plans from an informed viewpoint with The GWP forecasts for the market
Highlights of this title
When looking specifically at the personal lines market, it achieved a moderate increase in GWP, growing by 2.3% 2007. This growth can be attributed to an increase in premium income derived from three business lines: private motor, household, and personal pecuniary loss.
A number of affinity partnerships, such as Tesco and Marks & Spencer, have also been able to leverage their strong brands and frequent contact with consumers to drive significant volume in motor insurance sales.
In terms of business units, RSAs direct brand, More Th>n, contributed towards the growth in RSAs personal lines business, with NWP up by 8% in 2007 and new business sales up by 10%. The insurer reported that online sales were particularly positive, with web sales of household insurance up by 160% and web sales of motor up 30% on 2005 levels.
Key reasons to purchase this title
- Access information on the performance of the market in terms of GWP and profitability
- Benchmark your own performance against the major competitors in the general insurance market
- Develop your future business plans with the help of The GWP forecasts for the main personal general insurance lines
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