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New Impulse Consumption Occasions
Datamonitor, April 2004, Pages: 97
Reasons to Purchase
Access unique snacking and non-alcoholic drinks consumption occasion data, segmented by value, location and country
Develop new valuable occasions and capitalize upon the latest consumer trends through need state led new product development
Improve your marketing by understanding the latest consumer mega-trends to influence European and US snacking and beverage consumer behavior
Scope
A comprehensive analysis of morning, afternoon and evening snacking and non-alcoholic drinking occasions, by location, covering the US and Europe
In-depth analysis of why changes are taking place in snacking and beverage markets and what consumer trends are influencing this
Action Points pinpointing how to devise effective marketing strategies appealing to the changing attitudes and behaviors of European and US consumers
New product development analysis highlighting how to exploit emerging trends through careful targeting of consumers need states
Introduction
As consumers continue to snack at new times and locations, new opportunities are being created for impulse products. By 2008 snacks will account for 41% of eating occasions in Europe and 45% in the US. The number of drinks occasions is also increasing across the US and Europe. In the future it will be essential for products to account for these trends to maintain their competitive position.
Report Highlights
The average number of eating occasions per person per year is set to rise in both the US and Europe. For example, by 2008 the average American will eat nearly 5 times a day by 2008. But the key to targeting this is knowing which occasions to target. For example, did you know that snacking in the afternoon is the fastest growing part of the market?
A similar situation exists in non-alcoholic drinks, where the number of times the average American drinks is 24% greater than that of the average European. Again targeting the right area is crucial. For example, the number of on-the-go drinking occasions is growing faster than the number of drinking occasions overall.
Across both snacks and non-alcoholic drinking consumers are seeking to trade up both to higher quality food and drinks and products with more exciting flavors. But people are not necessarily prepared to go to extreme or very strong flavors the first time. Often people work their way up to stronger flavors over time.
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