The world's obsession with low carb diets continues but has this dieting trend had its peak or is there still plenty of room for new products in existing and new markets? The original report 'Obesity, Low Carb Diets and the Atkins Revolution' was published in May 2004 and rapidly became our best-selling report as the food and drinks industry clearly recognised the need to at least recognise this dietary revolution, if not invest in it. This up-dated report considers what has happened in the low carb market since the original publication and identifies major, innovative product launches and leading company players. The original industry respondents have been surveyed once again to answer your questions regarding the potential lifespan, interest and existing investment in the low carb diet market. Additional research has been conducted surrounding retailer activity, assessing who or what is driving low carb activity and future potential problems within the market.
