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All-Natural High-Melatonin Milk: A Profitable Opportunity for Milks Intrinsic Health Benefit?
New Nutrition Business, April 2004, Pages: 11

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Key point summaryBackgroundThe health issueThe scienceThe products and their claims- Ingman Night Time milk- Red Kite Organic Slumber Bedtime Milk- Cricketer Farm Night Milk- Otsuka Pharmaceuticals NemuFour Factors Brand AnalysisMarketing communicationsPackaging, pricing and distributionSuccess or failure?Risks and opportunities- United States- Europe- Asia-PacificMarket size and growth ratesSummaryAppendix


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