This report examines the on line Food market with a particular focus on the relationship between enterprises and the end consumer. The findings of this report are based on the examination of 241 companies, of which 79 actively participated in the study. The report shows that there are several major trends within the on line food market, especially in respect to the Producers, Distributors and Final Customers. The analysis is based on three fundamental on line strategies: The Brand, Customer Loyalty and Sales. In order to evaluate the feasibility of these on line strategies it has been necessary to study what are considered the most important tools in the use of the Net as an on line strategic factor. On line supermarket shopping is one of the most important segments of the on line food market, especially in terms of turnover, the number of transactions and potential future growth. The services provided by these companies were analysed against a range of 108 variables to ascertain their effectiveness and usability.
