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An Industry Review of Low-Carb Diets
just-food, May 2004, Pages: 32


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The sands, definitions and ground rules of low-carbohydrate dieting are shifting, bringing both good and bad news for the food industry.

The self-styled Atkins Revolution is shifting a gear, transforming itself from a quick fix weight loss fad loudly condemned by many as no more than a bandwagon, to a more sustainable, long term health conscious lifestyle.

Mood and perceptions are both changin as recent reports since the beginning of 2004 indicate that the low-carb diet fad has peaked but citing the effects it has had on the way people now want to eat and live.

Coinciding with widely publicised doubts about medical condemnation of fat and cholesterol consumption, those identifying carbohydrates as the enemy have decided that a theme of moderation is the best route to survival.

This briefing addresses the key issues affecting low-carb diets.

This report also details the main players and the brands they are producing to satisfy these consumers demands diets.


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