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Versatility and Performance Driven Sportswear
just-style, April 2004, Pages: 35


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The purpose of this management briefing is to assess the trends, new developments and technologies that affect sportswear today.

In addition, it also examines the critical factors of branding activities and regional differences.

Input comes from throughout the sportswear pipeline including fibre and yarn producers, research-based companies, a sock company, dancewear companies, a fabric maker and a sportswear apparel company to get as complete a picture as possible.


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