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Obesity and the international children’s food market
just-food, March 2004, Pages: 23
As people in countries around the world struggle to fight the flab, it is the growing prevalence of weight problems and obesity among children that grabs most headlines and causes most outrage. For many children, growing up is now characterised by serious health problems caused by being overweight. And as the crisis grows, parents, consumer groups, doctors, governments and the media are increasingly pointing the finger of blame at the food industry. According to these groups, companies producing high-fat and high-sugar foods, promoted to children with multi-million dollar marketing drives, are culpable for the growing obesity crisis.
In response, the children’s food industry has scrambled to deflect criticism by cutting fat, sugar and salt levels in products, while developing healthier new products with functional ingredients. Food companies are also increasingly keen to finance exercise initiatives and encourage healthier eating, but it may be too little, too late. Legal cases brought against major fastfood chains may have failed for the moment, but lawyers responsible for inflicting serious damage on the big tobacco companies in the US are now turning their attentions to the food industry.
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