Scandinavian Organic Vegetable Market Revenues Set To Double
Revenues of the Scandinavian market for fresh organic vegetables are forecast to double in the coming years as consumer demand for organic foods continues to rise in the region. The last strategic study in the fresh organic vegetables series examines the markets in Denmark, Sweden, Norway and Finland. These countries have a combined population of 23.7 million with consumer purchasing power that is one of the highest in the world. Revenue forecasts and in-depth market information is provided for the major product segments in each country. Scandinavia was the first region to have organic foods enter mainstream marketing channels when the Danish and Swedish supermarkets introduced organic foods in the early 1990s. Demand continues to outstrip supplies in many sectors of the organic food industry since. Organic farmland in the region amounted to 680,500 hectares, representing 7.57 percent of total farmland in Scandinavia. Sweden has the largest market for organic vegetables in Scandinavia, and it is estimated to exceed 8 percent of the vegetables market in the coming years. Sweden has the highest consumption rate per capita, and consumer expenditure per capita, for organic foods in Europe. Finland and Norway have organic food industries that are much less developed than that of Sweden, however their organic vegetable markets are to show the highest growth rates over the forecast period. Strong marketing support from retailers and a lowering of the price premium are to be major market drivers in the medium term.
