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The European Market for Fresh Organic Vegetables
Organic Monitor, Pages: 823
European Market Revenues To Exceed US $1 billion in Coming Years The European market for organic vegetables is to show high growth in 2001 and 2002 to push market revenues above the US $1 billion mark in 2003. The organic potatoes product segment is the largest in the European market, accounting for a half of market volumes in 2000.
Increasing penetration of organic foods in the major retailers is to provide the impetus for high market growth in the coming years. Although the profile of organic foods has risen sharply in recent years, there are still many countries in Europe that have organic vegetables restricted to specialist retailers. As organic vegetables continue to move into mainstream channels, the market is to continue to report double-digit growth.
The supermarkets have only recently become the most important marketing channel for organic foods in Europe. Organic Monitor research shows the European supermarkets accounted for 45 percent of all sales volumes in 2000. The broadening of sectors within the organic food industry has seen the market share of food processors reach 18 percent. Direct sales and the natural food sector, which includes specialist organic retailers and health food shops, has seen a significant decrease in market share since 1997.
Germans Projected to Continue to Lead Europe
The UK market has experienced the highest market growth in Europe since 1997 however the largest market in Europe remains Germany. The BSE crisis and strong state support are to maintain the German market’s leadership position over the forecast period. France is to show the highest growth in the coming years. The French organic vegetables market is one of the least developed in Europe.
In terms of consumption per capita, the Scandinavians lead Europe. Denmark and Sweden have the highest consumption rates of organic vegetables in Europe, with both countries projected to have their organic vegetables markets reach 10 percent of their vegetables markets in the medium term.
Strategies for Market Success
The new strategic report shows that the key to unlocking the potential of the organic vegetables market lies in managing the supply chain. By the use of examples it is shown that only those companies that are able to obtain supply chain efficiency will succeed in the marketplace.
Organic Monitor provides strategic recommendations in the report to suppliers, wholesalers, distributors and retailers of organic vegetables on how to improve their competitiveness in the industry. Rising domestic production levels, increasing intra-regional trade, growing consumer patriotism and continuing price erosion are to make the industry highly competitive in the coming years. Companies that are able to adapt to the looming changes will be market winners whilst those that do not will remain niche players.
Strategic Data
In-depth market analysis is provided for the major organic vegetable product segments in nine European countries - Germany, France, UK, Italy, the Netherlands, Austria, Switzerland, Sweden and Denmark.
An overview of the European market and a list of key industry participants are included as well as a separate chapter on strategic recommendations. Market information includes:
Market Sizes Revenue Forecasts Market Shares Pricing Trends Market Drivers Retailer Analysis Imports/Exports Distribution Analysis Market Restraints Consumer Profiles Industry Outlook Sales Breakdown
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