The British organic vegetables market has experienced very high growth rates since the mid-1990s to become the second largest market in Europe. Market volumes almost doubled between 1998 and 2000 as the supermarkets widened availability and increased marketing efforts. High growth rates are projected to continue in the coming years albeit at lower rates. Organic Monitor expects the number of sales channels for organic vegetables to reach saturation in the coming years and this will intensify competition at the supplier and retailer level. The level of imports is projected to drop as domestic production rises, however consumer demand is predicted to remain strong throughout the forecast period with consumption per capita increasing three-fold. This new strategic study on the UK fresh organic vegetables examines the major product segments as well as the issues that are affecting the industry. Market sizes and revenue forecast are provided for product markets and market shares of the leading companies in the market. Challenges facing companies in the industry are listed along with market drivers, restraints and competitive information like pricing analysis, retailer analysis, and consumer analysis.
