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The French Market for Fresh Organic Vegetables
Organic Monitor, Pages: 65
Opportunities Abound in French Organic Vegetable Market
The French organic vegetables market is to show high growth in excess of 30 percent per annum in the coming years, providing lucrative opportunities to organic vegetable suppliers and exporters.
Market revenues are forecast to treble between 2000 and 2004 as the penetration of organic vegetables increases in the retail sector. With a relatively slow increase in domestic organic vegetable production over the same period, exporters are tipped to capitalise on the high growth. Roughly a third of market volumes were imported in 2000 and this could reach 50 percent in 2001 due to the slow increase in domestic capacity.
Demand for organic food is growing at an accelerated pace due to consumer fears for food safety. Organic food retail specialists like Biocoop have reported sales increases of up to 50 percent since onset of the BSE crisis in November 2000. Demand is surpassing supplies in many sectors of the organic food industry, with exports compensating for the domestic supply shortfall.
The French organic vegetables industry is predicted to change considerably in the coming years. Rapid market growth is likely to spur national production removing some of the structural impediments in the marketplace, particularly the inefficient and fragmented supply chain. The market has been constrained for a number of years by the large number of industry participants and an inefficient distribution structure.
The latest study in the Organic Monitor organic vegetables series provides in-depth analysis of the major product segments. Market sizes, historic and forecast market growth rates are provided for the period 1997-2007. Market drivers, market restraints and industry challenges are detailed in the report along with pricing, retailer, distribution, and competitive information.
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