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The future of UK DTT: Developing digital beyond the pay-TV market
Datamonitor, May 2002
This brief focuses on the future of digital terrestrial television (DTT) in the UK following the collapse of the pay-TV operator ITV Digital, which forced the industry to re-think its plans and expectations for this platform. The completion of the DTT re-licensing process makes it possible to consider the challenges facing the platform, its likely success and the resultant impact on the UK digital TV market as a whole.
Scope of This Report:
- This brief focuses on the digital TV market in the UK, which is in many ways the world's leading digital TV market
- Our Interactive TV team has over 4 year experience of researching the European broadcasting and interactive services markets
Report Highlights:
DTT to date has suffered due to faulty technology and an ill-advised strategy. The ITC's decision to award the licenses to the BBC/Crown Castle application provides DTT with a completely different service proposition from a trusted and well-known brand, distancing DTT from the mistakes of the past.
DTT must provide consumers with a greater range and quality of programming, differentiated from satellite and cable, with entertainment content critical to driving interest. Uptake will be dependent on the availability of low cost STBs, while it is also vital to improve transmission coverage and reliability to regain consumer trust.
DTT will reach a similar size to the overall cable market in 2006 and while analog switch-off by 2010 is still possible, this is not without significant barriers.
Key Reasons To Buy This Report:
- Understand the key issues impacting on the development of DTT in the UK and the challenges facing the re-launched service
- In analyzing the future development of DTT, this brief provides a unique insight into the future form of the UK broadcasting environment
- This brief provides up to the minute analysis and commentary, considering the implications of the ITC's recent decisions
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