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Viewing report
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Interactive Television in Europe: Beyond digital broadcasting
Business Insights, Nov 2001
The belief that success in the Internet marketplace will automatically result in success in the Digital TV marketplace is misplaced. The technologies are very different, the consumer''s behavior will be different and the scope of products and services will be even more diverse. Success will depend upon an understanding of traditional broadcasting, the building on current strengths in the Internet and traditional marketplaces and ultimately a greater understanding of the customer. Interactive Television In Europe: Beyond digital broadcasting is the report for the prospective digital market player. This report will introduce you to digital television in Europe, examine the technology involved and provide practical strategies and guidance to ensure successful entry into the digital marketplace.
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