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Vietnam Mobile Services Market Outook - With a Review and Evaluation of the Mobile VAS and Content Market for 2009
Asia Pacific Research Group (APRG), March 2009, Pages: 49
Vietnam's rapidly growing youth population with a high disposable income has been driving significant consumer demand for mobile services in this Southeast Asian country. In early 2007, the mobile phone penetration rate in the Vietnam market was only 18.5%, however subscribers are growing rapidly - with about 800,000 new mobile users being added each month.
Mobile content is important in Vietnam, but is still in its embryonic stages and represents a excellent ground floor opportunity for mobile content developers and aggregators.
This research report addresses the following topics and key metrics of the mobile services market in Vietnam:
-Subscriber growth and forecast to 2012
-Importance of local and international mobile data content
-Price points for mobile VAS services by genre (ringtones, wallpaper, etc.)
-Leading Mobile portals in Vietnam
-Vietnam APRUs
-Market drivers and inhibitors
-Commercial and social issues relating to mobile content market.
Key Questions Answered
Our research addresses a number of essential topics to help you be successful:
-How big is the market for mobile voice and VAS data services in Vietnam?
-How many mobile subscribers will there be in 2012?
-What opportunities are there in the mobile content market?
-What are the key mobile technology trends being adopted in Vietnam?
-Which mobile data applications are the most popular in Vietnam?
-How do consumers learn of and purchase mobile content and applications?
-What are the most popular ringtones in Vietnam?
Our research on the Vietnam mobile market examine how service providers, network operators, and content providers are positioning themselves to compete in Vietnam’s content market. This report reviews opportunities, strengths, weaknesses and threats and future direction of this wireless market of over 81 million people.
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